Marketing

Analysis business from top down to marketing/ brand awareness

We help you define your message and deliver it to the right audience, in the right way, at the right time. We work with a network of creative partners across the country, building a team to meet your specific needs.

Marketing Services

      • Integrated B2B or B2C Marketing
        • B2B (business-to-business) companies provide services or products to other businesses.  B2C (business-to-consumer) companies sell directly to individual consumers.
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      • Marketing Plans & Calendars
        • Development of a marketing plan with detailed strategies that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.
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      • Branding
        • Creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
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      • Content Creation
        • Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
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      • Graphic Design
        • Creation of visual content to communicate messages
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      • Social Media
        • Creation of digital platforms and content to promote company brand(s).
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      • Public Relations
        • Building and maintaining a positive public image for your company or organization which increases brand awareness.
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      • Web Development
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      • Digital Marketing
        • The promotion of your brand online to connect with potential customers. 
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      • Email Campaigns
        • Developing email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers.
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      • SEO
        • Search Engine Optimization is the process of taking steps to help a website or piece of content rank higher on Google.  Using SEO on a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
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      • PPC
        • Pay-Per-Click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on.  Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.
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      • CRM
        • Customer Relationship Management is a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
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      • Tradeshows & Events
        • Promotion of your company at exhibitions and/or events including pre, during and post show. 
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      • Video and Photography

 

Like to learn more?

We’d love to chat with you and discuss how Leading Up can help your team grow.

Contact Us for More Information