Episode 15 – Listen to the Music! (Memory Anchors)

 

 

Rod and Brian interview Al Lucia and recap a number of key takeaways from the last six months of Latitude episodes using Al’s technique of harmogenizing – using music as a memory anchor.  

 

Episode Summary:

Research has concluded, as a general rule, a human’s forgetting curve is that in about 1 day, you forget about 70% of the information you have read or heard. However, music can have a significantly longer lasting period. This episode illustrates the use of harmogenizing on some key elements in creating an engaged, high-performance culture.  

 

Whiteboard Notes:

Episode 15 Whiteboard

 

Reflection Questions:

  1. What memory anchors does your organization use to reinforce key messages?
  2. Where could you use music as a memory anchor in your communication efforts?
  3. What key songs might you use?