Episode 1 – Business Culture Differentiation
In this episode, Rod and Brian discuss the basics of business culture differentiation and how to leverage culture to create a significant competitive advantage.
Episode Summary:
How well does your overall organization understand, act on, and actively manage its business culture to create differentiation and a competitive edge?
Recent studies involving 1800 CEOs and CFOs found:
- 90% said culture was important to their firms
- But only 15% said their own culture was exactly where it needed to be.
Join us as we share research, stories, and practical ways to differentiate your business culture – not blend in with the crowd – and maximize your ROC (Return on Culture).
Sometimes all we need are small reminders to set us up for greatness.
Whiteboard Notes:
Reflection Questions:
- How well does your overall organization understand, act on, and actively manage its business culture to create differentiation?
- Is your organization maximizing the value of its business values?
- What KPIs do you measure to ensure your business culture is healthy and thriving?
- Does your organization need to change to stay on course? Are there cultural adjustments needed to maximize your Return on Culture (ROC)?
