Rod Beeler

Expertise

For more than 30 years, Rod held roles in Product Support, Market Development, Rental Services, Used Equipment, and Sales that helped Caterpillar dealers improve their businesses in the United States, Australia, Europe, and Asia Pacific. As CEO of Basin Energy Services, he led the effort to grow a portfolio of oil field service businesses through acquisitions, start-ups, and existing units. He builds leadership capabilities in people first so they can carry out strong growth strategies. He coaches by asking questions, in line with John Maxwell's "Good Leaders Ask Great Questions."

Industry

Rod spent more than 30 years at Caterpillar Inc., working with the independent dealers that sell and support its equipment. He held leadership positions in Europe, Australia, and Asia Pacific, including responsibility for Africa and the Middle East. He later served as President and CEO of Basin Energy Services and now sits on the board of National Machinery Group Global.

Specialties

• A business losing market share and money
• Rolling out a new strategy to every level
• Leading a region across many cultures and countries
• Building dealer and distribution networks in new markets
• Cutting costs deeply while sales keep growing

Career history