Bruce Lawrence

Expertise

Bruce advises CEOs, senior executives, and boards on strategic growth, organizational performance, corporate governance, and leadership effectiveness. His perspective combines 35 years in healthcare leadership—culminating as President and CEO of INTEGRIS Health—with nearly a decade of work since 2017 as an entrepreneur, strategic advisor, investor, and corporate board member. Through Lawrence Strategic Solutions, he works with organizations to strengthen strategy, improve operating and financial performance, and identify growth opportunities. He also founded EquipCo Products and Pine Ridge Ventures. Board and advisory experience across healthcare, technology, and other business sectors gives him a practical understanding of what directors expect from management and what executives need from their boards. Bruce takes a candid, collaborative approach: build trust, clarify choices, establish expectations, and hold leaders accountable for results.

Industry

Bruce held senior leadership positions in healthcare systems in Arkansas, Alabama, and Oklahoma, including hospital president, system COO, and system CEO. Since retiring from INTEGRIS Health in 2017, his work has expanded through strategic consulting, corporate governance, entrepreneurship, and private investing. His board and advisory activities span healthcare, technology, and other business sectors, bringing a cross-industry perspective to his work with Magellan clients.

Specialties

• CEO and C-suite strategic advisory, decision-making, and accountability
• Corporate governance, board effectiveness, and CEO–board relationships
• Strategic planning, growth, and operating performance improvement
• Executive coaching, leadership development, and building effective teams
• Organizational transformation, change management, and stakeholder alignment
• Executive transitions, succession, and navigating the next chapter after the CEO role
• Entrepreneurship, private investment, and growth-stage business perspective

Career history